Basic Internet Marketing Techniques – How to Increase Your Web Sites Visitors Easily

You really do not need to be an Internet marketing expert or ‘Guru’ to get a lot of people to your site. Once you figure out the basics all you have to do is come up with a plan on how you are going to do it. I have a few web sites that have earned thousands of dollars and I did not do anything extraordinary to promote them. Take a look at the following basic web site promotion techniques and take action and you will see an incredible increase in visitors to your web site.

Content – I am sure you have heard the saying ‘Content is King’ if you haven’t then you need to remember it. This is the truth, but it should be ‘Quality Content is King’. When you are building your web site it is very important to use only unique content. This means no duplicate content as the search engines frown upon it. Duplicate content is a phrase given to a page that has the exact same content as other pages on the Internet. Take some time to come up with good quality content that your visitors will find interesting and relevant. This will not only make your visitors happy and increase the chance of repeat visitors but it will also make the search engines happy. The content creation of your site should not be something that can be finished. It should be updated every chance you get.

Links – The quality of links on the Internet that are pointing to your site can make you or break you. A common misconception of many webmasters is that the more links that are pointing to your site the better off it is. Although this can be true it is important to always keep in mind quality is better than quantity. If you spend an hour to get a quality link pointing to your site it can be better then ten, twenty or even one hundred weak links. You should always set aside portion of your day or a day out of the week to strictly seek quality link partners. It is important to avoid the many link-building programs. Some may be useful but many are overused and worthless. Always remember if it seems to good to be true it probably is.

Article Marketing – This is arguably the best way you can market your web site. The reason it is so popular is because it provides one-way links to your sites via article directories and others that publish your article on their site. Another great advantage to article marketing is that you can submit articles for free to other sites and their visitors will read your article and if they like it they will follow through to your link in the signature block. There is controversy on whether or not submitting the same article the several sites is looked at as duplicate content. To be on the safe side I submit my articles to only a few well-known article directories and I get pretty good results doing so.

That’s it in a nutshell, create quality content for your site, build a strong linking campaign and submit quality articles. If you can abide by these basic web site marketing techniques you will see that your revenue rises every month. If your web site is brand new you may have to give it a few months before you see results. The main thing is to just stick with it and never give up. These techniques have been proven time and time again. Follow them and you will be successful in web site marketing and promotion.

Internet Marketing and Its Impact on Society

What is Internet Marketing? Simply put it is the buying and selling of goods and services over the internet. Internet Marketing covers a wide range of businesses, from stores selling specific products, to auctions( such as eBay) to the (legal) downloading of music and movie, just to name a few.

Think about it. You can go online, buy a book, and have it delivered to your door the next day, without ever setting foot in a bookstore. It seems so natural now, but people could not always do that. When it comes to buying and selling stuff, barriers of time and distance mean very little anymore. Internet Marketing has grown incredibly fast over the last few years, and you can expect this trend to continue, or even accelerate.

This explosive growth has opened the way for a whole new vocation for millions of people all over the world. It is a new way of doing business, relying on innovations in moving money and information around electronically, marketing goods and services over the Internet, processing the actual transaction online as well as Internet security. The chance of getting rich inspires people to invent new and better ways of doing business. Internet marketing usually relies mostly on the World Wide Web, although it can involve quite a range of technology from the old-fashioned phone call to email and dedicated electronic connections between the business and the customer.

Statistics have revealed an incredible 97% failure rate among people that have attempted to start an Internet Marketing business. Your success or failure as an internet marketer often depends largely on the types of products you choose to promote. Signing up with any or all of major networks may seems rather simple and straightforward for the newbie, but after weeks and often even months go by without a single sale, then frustration and fatigue begins to set in and soon this aspiring candidate begins to lose interest and soon quit.

Understanding the internet marketing jargon as well as the sheer scope and volume of products from which to decide what to promote can be completely overwhelming for any newbie marketer. How do you know if a product will sell well? What about competition? What do all the numbers mean? It is out of my own frustrations as a newbie that I have decided to create the internet marketing depot.

My goal is to be a hub that provides the highest quality training, as well marketing materials for newbie marketers; to be a beacon of hope and inspiration, and to challenge you to stick with it and you will be successful in your career as an Internet marketer. “Quitting is not an option!”

So for training in the fundamentals of internet marketing:

* What is niche marketing?
* Researching and choosing a niche.
* Keywords and how they affect niche marketing.
* Understanding your customers (Finding a starving crowd)
* Choosing the best selling products (highest Paying products)
* Diversification (promoting multiple products)
* Building Money Making Websites
* Domain names (how to choose and buy them)
* Hosting (Free and Paid)

The Internet Marketing Depot is your ultimate source. We are fully committed to establishing balance between traditional values and a new way of thinking.

The Internet Marketing industry continues to be one of the fastest growing industries today, as it is renowned for producing the most millionaires at the fastest possible rate. The recent down turn in the world economies has forced people to become more adept at creating ways in which they provide for their families. This enables them to develop more secure and sustainable income sources and at the same time find a way to deepen their family ties. The idea of being able to stay home and spend quality time with family while earning comparable or even superior incomes when compared to traditional methods of employment has suddenly taken the world by storm and is fast becoming a new normal for many families.

What Exactly is a Legitimate Home Based Business and How Can You Find One?

What exactly is a legitimate home based business?If you want to be your won boss and work from home, then chances are that you want to work on a business that is legitimate, secure, rewarding and profitable. Yet there is a very common mistrust or scepticism about home based businesses.Very often the scepticism and fear stems from people who either do not believe that it is possible to work from home or who are so ingrained with the tradition commute to work, stay all day, commute from work culture, that anything out side of this must be a scam.We are in the 2nd decade of the 21st century. The way that people live and work has changed. It will change even more in the next 10 years and chances are that new jobs and careers will number in their thousands.So what is a legitimate home based business.Obviously the key word here is legitimate. We define a business as “a commercial, profitable, enterprise that works without being dependent on one person” Therefore many of the home based business models fail in this concept because they are generally dependent one person. WrongWhat many home based business owners have used to run their business are online systems and in many cases, the business is working while the owner is sleeping and that’s hugely important.To legitimise the business then, lets agree on the following:
A product or service is bought or sold.
The product has a value to the person buying it.
There is a customer service guarantee that allows the customer to change their mind – In most cases online, there is a 30 day and sometimes up to a year guarantee on satisfaction. This is something that you do not get on the hig street.
There is an option to speak directly to the customer either by phone or email.
Payments are made legally and appear legally on credit card statement.
The vendor makes a profit from making the product available though websites
OK, the product or service may be a download, an ebook, a video, a training course – so what. If the customer is willing to buy and has the assurance of a 30 day satisfaction guarantee – then this is a legitimate business.What gave the industry a bad name was false income claims, get rich quick for no work schemes, instant untold wealth. Yes these schemes exist as they do in the real world but the vast majority of online businesses are legitimate.We recommend full disclosure at all times, full access to all the leaders in the business, tangible product lines, very clear payment systems, no hidden costs. You must also be delighted to explain or introduce the concept to your own grandmother and be proud of it. If not – re-consider.

Finding Out the Benefits of a Home Based Business

In making a decision on whether to have a home based business, you have to think about the many benefits that it brings. It is very different from opening a traditional brick and mortar store.Low Investment
Traditional stores need a large investment for advance rental, renovation, utilities, equipment and supplies, staffing, advertising and inventory. With home based business, you do not need to pay advance rental as you will be using your home. Your possible initial start-up costs would be a computer (if you do not have one), a stable internet connection, website design (if you can’t make it yourself), web hosting services, advertising or marketing and inventory (if you do not go for drop shipping or networking).Quick Start
You can easily open your home based business to the world in quite a short time. It can be up and running even in just one day, especially if you use a host or server that has website templates and other sales tools available. It will only take a few minutes to get a domain name. It would take weeks to register a business name, fix up your store, and display your merchandise in a traditional business.Flexible Time
Home based businesses can be run at any time of the day that is most convenient for the owner. You do not have report to a boss who demands when you get in and when you can get out. There is no supervisor telling you what you need to do and how long you should do it. You have the flexibility to create your own working time and can start and end at any time of the day. This is especially useful for work at home moms who need to compartmentalize their time for work and for family. If you are a WAHM, you would have more time to spend with your family but earn at the same time. This is something that career women who need to go to the office everyday cannot do as she just has a choice of whether to stay at home or go to the office.Work Anywhere
If you have a laptop, you can practically work anywhere even without getting up from your bed, from the side of the pool during summer, from the kitchen while you are waiting for your roast chicken to cook or by the beach when you are on vacation. You are in control.Stress-free Life
After a sleepless night with a sick child, it is very stressful to get out of bed and go to the office. Dressing up for work, eating a rush breakfast or oftentimes none at all, commuting to and from work with all the traffic jam, office politics and the long hours at work can be a very stressful life. When you have an online home business, you can work even in your pajamas and even if you have not washed your face. You choose when to do it.A home based business may not be for everybody. Some people need the discipline of having to clock in everyday and have someone who will monitor their performance. A home based business is not for all industries and niche, either. So if you are determined to have an online home business, look into your heart and find out what you really want.

New Home Based Business Idea – The Takeover is Happening

It is extremely imperative in this day and age when researching new home based business ideas that you look at all your options that are available. Society will teach and almost force you to look at the traditional ways of building a home based business.If you look at unconventional ways, you are almost seemed as an outcast. For those leaders that choose to be trailblazers they are willing to look foolish in the eyes of others. The conventional ideas of a home based business are child care services, carpet cleaning services, personal trainer, catering, photography, consulting, and many more.Please understand we need these types of businesses in our lives.However with so many corporate executives getting laid off, factory workers losing jobs left and right, and normal individuals flat out being told that their services are no longer needed the traditional way of building a home based business is too time consuming. Not only that but it doesn’t yield a profit as fast and requires a lot of time to get started. Not to mention searching for clients is a task all by itself.Corporate executives need to have their executive income replaced yesterday. The single parent needs food on the table a week ago. The factory worker that was laid off after 10+ years of loyal service is facing foreclosure now.Introducing a new home based business idea: Direct sales/ direct marketing companies. These companies are literally taking over. What is so appealing about this type of home based business?1. Thousands of dollars in upfront commissions on sales – those that were laid off can actually replace their income with a few sales a month.2. Training and support – you are never alone with building your business. You will be taught the RIGHT skills to actually make you money.3. Work from anywhere you have an internet connection and phone – time and location freedom, enough said.4. No bugging family members and friends – you can still maintain a healthy relationship with those you care about.5. Residual income – allows you to keep making money over and over again without doing the same work. You don’t get that in corporate America.6. Choose who you want to be on your team – you are the CEO, so you can be selective about who you work with so you can have a team that is positive.7. A system – provides leverage to the max. Teach people to follow the system, which will bring more duplication, which will make you and your team more money.8. Cheaper startup – you don’t have to go into debt to start your own home based business. Cost usually range from $400- $20,000. Get in where you can.These are only a few benefits. There is so much more that is available. That is why the takeover is happening. People are turning a blind eye to the negativity that once surrounded this industry and are embracing it as a new way of life. In this industry the simple way to become a top earner is to carbon copy what the top earners are doing. There are no secrets unlike corporate America.

Market Research Explained

There isn’t a consistent definition or common understanding of the term market research. However, it is used by many businesses in their marketing mix. It is normally understood as the activity where a company compiles information and then researches the markets for specific product or service acceptability. It can be done online or offline and also can include multiple types of research about people and organizations using different methods and techniques to help gain insight into the market.


As stated above, there are many different definitions of the term market research and the differences can results in a business understanding and using only one aspect of this instead of the large field and limiting its methods. Below are some of its more common definitions.

As per Wikipedia:

Marketing research is “the function that links the consumers, customers, and public to the marketer through information-information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.”

As per the American Marketing Association:

“Marketing research is the function that links the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection the data collection process, analyzes the results, and communicates the findings and their implications.”

As per

Market Research: “identification of a specific market and measurement of its size and other characteristics.”

As per

“Market Research is a systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection whether it is secondary research (often referred to as desk research) or primary research which is collected direct from a respondent.”

The purpose of any research project is to achieve an increased understanding of the market. With businesses throughout the world becoming increasingly competitive, market research is now on the agenda of many organizations — large and small.”

Common threads in every definition:

No matter the definition that you choose to use, there can be found a few common thoughts in the different definitions:

• It is about the information that is gathered with a specific objective in mind
• It is about studying the market without influencing it
• The customer is the center of the research
• There are no assumptions made, however information is gathered to help data-driven decision making
• There is no definition of the channel of research and is free of the tools and techniques that are used to conduct it

The Steps involved

When done in a scientific and structured way, that is unbiased and is without assumptions, market research can provide many different benefits to an organization. In order for it to have meaning, research should encompass the following steps:

• Collect and analyze data on the market
• Identify and prioritize markets
• Quantify and communicate goals and results to stakeholders
• Measure and track customer relationships


Market research can be very important to several different aspects of a business. Research that is done right can help a business develop products and services that the target market needs; develop marketing plans based on the information that is gathered in order to reach all potential customers in the most effective way. Market research that is well executed can provide useful information that can help a business have an advantage over the competitors and ensure customer happiness.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.